In collaboration with RVLV, I had the exciting opportunity to redesign the interactive mobile application for Chinese Arts Now, an app that uses advanced Augmented Reality (AR) technology to offer an immersive tour of London’s historically rich Chinatown. The project began with the goal of enhancing the overall user experience while preserving the immersive AR elements that make the app unique.
Our primary mission was to seamlessly blend the existing AR landscape with a fresh, intuitive, and user-friendly interface that would make navigation more enjoyable for users. I worked on refining the visual design and optimizing the interface to create a more engaging and accessible experience.
Beyond the visual redesign, I also took a deep dive into the user experience, evaluating and restructuring the app's flow to ensure it was both functional and engaging. This included identifying pain points in the user journey and making adjustments that would enhance usability and user satisfaction.
The final phase of the project involved testing and refining the design to ensure everything worked seamlessly across different devices. The result was a revitalized app that transformed how users interacted with the cultural landmarks in Chinatown, enhancing their experience through innovative technology and intuitive design.