work

An iOS-native prototyping tool that let designers build and test real native interactions without code. Six people, four months, ten thousand designers, an Apple Design Award, one acquisition.

• Part of the design team on a six-person crew that built the whole thing in four months
• Designed for the hardest possible audience: professional designers who clock every unconsidered detail
• Native-first: real gestures, real physics, real platform behavior, not a simulation layered over static screens
• Grew to 10,000+ users through word of mouth; won Apple Design Award 2025; acquired by Apple June 2026

Two million customers had accounts and weren't using them. The Nudge Project was my answer: a system of contextual, in-app education designed to move people from passive signups to active traders.

• Research showed 85% of customers hadn't completed KYC. Most hadn't made a single trade
• Effort/value mapping exercise to cut a long list of ideas down to what would actually ship
• Tier 0 onboarding flow redesigned from scratch for first-time crypto users
• 44% deposit conversion, 82% buy conversion, 30% KYC completion after launch

The support team was drowning in the same handful of questions on repeat. Alia is the AI assistant I designed to handle them in-app, built for trust, transparency, and the edge cases that break most chatbots.

• Conversational flows starting with the four most common support queries, pulled from real ticket data
• Disclaimer, thumbs feedback, and a one-tap escalation path to a human. No AI loop dead ends
• Designed for edge cases: gibberish input, wrong spellings, unsupported text all handled gracefully
• 160-character input limit to keep prompts precise and responses fast

One sign-up flow, 20+ African markets. We redesigned Yellowcard's onboarding from scratch, with localization built in from day one.

• Usability testing and support ticket analysis to find where customers were dropping off and why
• Reordered steps, grouped related fields, and switched from yellow to white to reduce cognitive load
• Localized welcome screens per country: Jambo in Kenya, Akwaaba in Ghana, and more
• 23% faster time to completion and a 4.4% lift in conversion after launch

I’ve designed Lomanized’s portfolio twice. Once in 2023 as one of my first independent projects, and again in 2025 with two more years of instinct behind me.

• v1 (2023): bold, graphic, type-heavy, an ambitious first attempt at a photography portfolio
• v2 (2025): composed and minimal, design steps back so the photography leads
• Full front-end build on v2: fast, responsive, smooth transitions
• Getting to redesign the same thing shows you exactly what actually mattered

A sensitive category, a brand that needed to feel less aggressive and more human. I led the full visual identity and tone evolution for a leading men's health product.

• User research to understand hesitation patterns and trust signals in a stigma-heavy category
• Visual identity refresh: cleaner typography, modernized photography, composed not loud
• Brand voice rewrite from scratch: informative, direct, human
• Full rollout across web, packaging, email, and marketing